Privacy Policy

1. Who we are

This privacy policy applies to Albrighton Eye Clinic (“we”, “us”, “our”), located at 2 Station Road, Albrighton, Wolverhampton WV7 3QG.

We are the data controller for personal data collected via this website. If you have any questions about this policy or how we handle your data, please contact us at info@albrightoneyeclinic.uk or by telephone on 01902 374727.

2. What data we collect and why

Contact form enquiries

When you use the contact form on our website, we collect your name, email address, and the content of your message. You may optionally provide a telephone number. We use this information solely to respond to your enquiry. This data is processed on the basis of our legitimate interest in responding to enquiries from prospective and existing patients.

Contact form data is transmitted to Web3Forms (a third-party form submission service). Web3Forms acts as a data processor on our behalf and we do not use your data for any other purpose. You can review the Web3Forms privacy policy at web3forms.com/privacy.

Cookies

This website uses two categories of cookie:

Essential cookies

These are required for the website to function correctly. They include the cookie consent preference cookie set by our cookie consent tool. Essential cookies are set without requiring your consent.

Analytics cookies (optional)

With your consent, we use Google Analytics 4 (GA4) to collect anonymous information about how visitors use our website (e.g. which pages are visited, how long visitors stay). This data is processed by Google LLC and helps us improve the website. Analytics cookies are only set if you accept them via the cookie consent banner. You can change your preference at any time using the “Manage cookie preferences” link.

3. How long we keep your data

Contact form enquiry data is retained only as long as necessary to respond to your enquiry and is typically deleted within 12 months. Analytics data is retained by Google for a maximum of 14 months, in line with our GA4 configuration.

4. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data (“the right to be forgotten”)
• Object to or restrict processing
• Data portability
• Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us using the details in section 1. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

5. Third-party services

Web3Forms

Used to process contact form submissions. Data is processed in accordance with the Web3Forms privacy policy.

Google Analytics 4

Used (only with your consent) to analyse website traffic. Data is processed by Google LLC in accordance with their privacy policy. IP anonymisation is enabled.

6. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated effective date.